Badal
Marketing & SEO at Kavix
Badal leads marketing and SEO at Kavix, driving organic growth through technical SEO audits, content strategy, and AI search optimization. He manages everything from meta tags and schema markup to answer-first content and AI crawler configuration — ensuring every Kavix-built site ranks on Google, gets cited by ChatGPT and Perplexity, and appears in AI-generated answers worldwide.
10
Articles
6+
Projects
10
Skills
What Badal does
Implemented AI search optimization (AEO/GEO) across all client websites
Managed technical SEO audits improving Core Web Vitals scores by 40%+
Built content strategies driving organic traffic growth month over month
Configured schema markup and structured data for rich search results
Areas of expertise
Projects
Products and platforms Badal has contributed to at Kavix.
Articles by Badal
10 articles on SEO Strategy, Content Marketing, AI Search Optimization
What is AI search optimization? A practical guide for businesses
People now ask ChatGPT, Perplexity and Gemini who to hire and what to buy. Here is what AI search optimization means and how to start.
How to get your business cited by ChatGPT, Perplexity and Gemini
A step-by-step approach to becoming a source AI assistants trust, from crawl access to content that is easy to quote.
Schema markup for small businesses: where to start
Structured data helps search engines and AI systems understand your pages. These are the types worth adding first and how to avoid common mistakes.
SEO vs AEO vs GEO: what is the difference and which one matters?
Three acronyms, one goal. A clear comparison of traditional SEO, answer engine optimization and generative engine optimization.
Answer-first content: how to write pages AI assistants can quote
Lead with the answer, back it up, and structure it so both people and machines find it in seconds.
Google AI Overviews: how to make your site eligible to appear
There is no special markup for AI Overviews. Here is what Google says matters and what you can do about it.
Local SEO for restaurants in India: a practical playbook
Google Business Profile, reviews, menus and WhatsApp: how restaurants get found by people searching nearby.
AI crawlers and robots.txt: which bots to allow and block
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended explained, and how to decide what to allow.
WhatsApp message templates: how approvals and campaigns work
Why templates exist, how to get them approved and how to send campaigns without hurting your number's reputation.
How to migrate from WordPress without losing your SEO
A safe migration plan: inventory, redirects, metadata, testing and monitoring so rankings survive the move.
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