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What is AI search optimization? A practical guide for businesses
People now ask ChatGPT, Perplexity and Gemini who to hire and what to buy. Here is what AI search optimization means and how to start.
How to get your business cited by ChatGPT, Perplexity and Gemini
A step-by-step approach to becoming a source AI assistants trust, from crawl access to content that is easy to quote.
llms.txt explained: what it is and whether your site needs one
A plain-language look at the llms.txt proposal, what it contains, and what you should realistically expect from it.
SEO vs AEO vs GEO: what is the difference and which one matters?
Three acronyms, one goal. A clear comparison of traditional SEO, answer engine optimization and generative engine optimization.
Answer-first content: how to write pages AI assistants can quote
Lead with the answer, back it up, and structure it so both people and machines find it in seconds.
Google AI Overviews: how to make your site eligible to appear
There is no special markup for AI Overviews. Here is what Google says matters and what you can do about it.
AI crawlers and robots.txt: which bots to allow and block
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended explained, and how to decide what to allow.
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