Rahul Raj
Founder & Developer at Kavix
Rahul Raj is the founder and lead developer at Kavix, a digital product studio that builds high-performance websites, mobile apps, SaaS platforms, and CMS solutions — and makes them discoverable through SEO, AEO, and AI search optimization. With deep expertise spanning full-stack architecture to generative engine optimization, Rahul leads every project from concept to launch and personally ensures each product is built for both users and search engines. He has built and optimized digital products for businesses worldwide including Zunevo, Join With Me, ReportIt, Speakers Solutions, Cybrainer, MyMindHub, Morf Customiser, Liza Pavlakos, Uptik Solution, Digilife, Sunnystate Agency, Small Screen Marketing, Spadtek, NCG, Ekaa, Agrim, Faeves, Upgrad, and Mind Step Leadership.
20
Articles
17+
Projects
12
Skills
What Rahul does
Founded Kavix — delivering 19+ digital products for clients worldwide
Pioneered AI search optimization (AEO/GEO) workflows for business visibility
Architected SaaS platforms handling thousands of active users
Built and optimized sites ranking on Google, ChatGPT, Perplexity, and Gemini
Areas of expertise
Projects
Products and platforms Rahul has contributed to at Kavix.
Articles by Rahul
20 articles on AI Search Optimization, SEO & AEO, Generative Engine Optimization
What is AI search optimization? A practical guide for businesses
People now ask ChatGPT, Perplexity and Gemini who to hire and what to buy. Here is what AI search optimization means and how to start.
How to get your business cited by ChatGPT, Perplexity and Gemini
A step-by-step approach to becoming a source AI assistants trust, from crawl access to content that is easy to quote.
llms.txt explained: what it is and whether your site needs one
A plain-language look at the llms.txt proposal, what it contains, and what you should realistically expect from it.
Schema markup for small businesses: where to start
Structured data helps search engines and AI systems understand your pages. These are the types worth adding first and how to avoid common mistakes.
The technical SEO checklist for Next.js websites
Metadata, sitemaps, rendering, images and structured data: everything we check on every Next.js project before launch.
Core Web Vitals explained: what to measure and how to fix it
LCP, INP and CLS in plain language, with the fixes that usually make the biggest difference.
SEO vs AEO vs GEO: what is the difference and which one matters?
Three acronyms, one goal. A clear comparison of traditional SEO, answer engine optimization and generative engine optimization.
Answer-first content: how to write pages AI assistants can quote
Lead with the answer, back it up, and structure it so both people and machines find it in seconds.
Google AI Overviews: how to make your site eligible to appear
There is no special markup for AI Overviews. Here is what Google says matters and what you can do about it.
Local SEO for restaurants in India: a practical playbook
Google Business Profile, reviews, menus and WhatsApp: how restaurants get found by people searching nearby.
Next.js vs WordPress for business websites: an honest comparison
Speed, cost, editing and maintenance compared, with guidance on when each one is the better choice.
AI crawlers and robots.txt: which bots to allow and block
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended explained, and how to decide what to allow.
What affects the cost of a business website?
Why quotes vary so much, and the eight factors that actually determine what you will pay.
WhatsApp Business app vs WhatsApp Business API: which do you need?
The free app is great for small shops. The API is built for automation, teams and scale. Here is how to choose.
How a WhatsApp ordering system works for restaurants
From menu message to payment and kitchen ticket: the flow, the integrations and the pitfalls.
WhatsApp message templates: how approvals and campaigns work
Why templates exist, how to get them approved and how to send campaigns without hurting your number's reputation.
How to migrate from WordPress without losing your SEO
A safe migration plan: inventory, redirects, metadata, testing and monitoring so rankings survive the move.
Website maintenance: what you should actually be paying for
Updates, monitoring, backups, security and improvements: what a good maintenance plan includes and what to question.
React Native vs native apps: what startups should choose
Cost, speed, performance and hiring compared, with a simple rule for deciding.
The SaaS MVP checklist: what to build first and what to skip
Launch a product that can charge money in weeks by focusing on the essentials and deferring the rest.
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